About Me

As a creative and strategic thinker, I am deeply passionate about culture, art, and design. With a lifetime spent immersed in the realms of pop culture, entertainment, and luxury lifestyle, I’ve transformed my interests into a thriving career that blends creativity with strategy.

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Over the past seven years, I’ve collaborated with a diverse range of agencies, platforms, and lifestyle brands, helping them carve out unique identities within the cultural zeitgeist. My expertise lies in developing strategic celebrity and influencer partnerships, crafting engaging content, and executing impactful campaigns and experiential productions.

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From luxury hospitality and editorial media to emerging tech and exclusive membership platforms, I’ve led multi-channel brand strategy, built social capital frameworks, and shaped creative direction that drives both visibility and influence. I thrive on identifying innovative ways for companies to infiltrate the cultural landscape — forging authentic connections that resonate with audiences and elevate brand perception.

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Get in touch with me: tatiana.roache1@gmail.com