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Kwame Adusei Winter Fashion Show: Art Basel

Project Type

Photography

Date

December 2022

Location

Miami

Led end-to-end production, brand strategy, and creative direction for Kwame Adusei’s second fashion show, hosted during Miami Art Basel. Oversaw casting, content creation, social rollout, and on-site execution, delivering a culturally resonant experience amplified by brand sponsors including Liquid Death, Dos Hombres, and MAC Cosmetics. The event generated over 5 million combined media and social impressions, secured features in V Magazine and The Zoe Report, and achieved high-impact VIP placements on Kylie Jenner, Ciara, Tiwa Savage, and more.

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