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Dorsia x Zenyara: Activation, VIP, Merch
Location
Coachella Valley, California
Date
April 2025
Role
Brand Marketing and Talent
Project type
Event/Concert/Experiential
Oversaw brand activations, VIP guest list curation, and merchandise development across all three weekends of Zenyara’s exclusive Desert Nights (Coachella) and Rodeo Nights (Stagecoach) events.
Managed end-to-end execution of high-impact brand moments, from talent and influencer invites to strategic merch distribution and on-site experience design. Ensured seamless integration between partner brands, high-profile guests, and the Zenyara identity—creating culturally resonant experiences that drove visibility, social amplification, and elevated perception throughout festival season.
